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After years of resistance, Netlix has finally released viewership statistics for almost all of its content
On Tuesday, December 12, Netflix published the first "What We Watched" report, in which almost all of their series and movies in the last few years are classified according to the number of hours watched. six months. Netflix will publish updated reports every six months, the company said.
Netflix has long been criticized for its lack of transparency regarding the popularity of its shows and movies. This caused some mistrust in the creative community, one of the CEOs, Ted Sarandos, admitted during a conference call with reporters on Tuesday. When Netflix was building its business, its viewership data was hidden from the public eye. This allowed Netflix to experiment, but at the same time, potential competition could not access the data, Sarandos said.
"This is the actual data on the basis of which we make business decisions and with the help of which we run the company", says Sarandos. "I am one of the CEOs of a public company, which means that sharing negative information has consequences".
Netflix currently has almost 250 million subscribers worldwide, which is much more than from all other streaming content providers. Due to this, Sarandos gained enough confidence to be the first. open communicated viewing statistics. Let us remind you that the actors and directors in the protests at the beginning of the year pointed out precisely the hiding of data as one of the main factors of dissatisfaction. In addition to everything, Netflix has delved even deeper into advertising, which of course requires data. Trademarks or potential advertisers need statistics to be able to evaluate their investments.
"It's probably moreÄ information than you need, but I think it leads to a better environment for viewers, producers, creators and media", adds Sarandos.
With 812 million hours watched, the first season of the Netflix original action thriller “The Night Agent” topped the list over the past six months. The most watched movie became "The Mother", in which we find Jennifer Lopez. Between January and June, 55% of content watched was original Netflix content, i.e. movies and series, and 45% were licensed titles.
In a report, Netflix revealed data for several more than 18,000 titles, representing 99% of the total content on the platform and all the content that was viewed more like 50,000 hours.
You can find the full report HERE.
