Youtube declared war on users who block ads

YouTube has called in the cavalry and the infantry, and has incited them against ad-blocking extensions. It started as a test, but now their initiative has turned into a global offensive.

Have you also received a notification asking you to turn off the ad blocker extension? Maybe you even got banned from watching further videos? If you haven't already, get ready, because YouTube is merciless this time. Whether you're using a private DNS server or a simple ad blocking interface like AdBlocker or uBlock, YouTube has implemented algorithms that recognize this type of use and immediately displays the following notification:

"Ad blocking services violate YouTube's terms of use." And then he goes on to list some of the reasons why this has happened, why ads are important, and of course adds a call to upgrade to the paid version of Youtube Premium. .

We also checked how it is with this and currently uBlock Origin still works in our case without changing the settings. But we know that it is only a matter of time before this will change. When a notification appears (now very rarely), we still have the option to simply hide it and continue viewing. Some users are still reporting constant harassment, so they had no choice but to turn off the ad blocking service for YouTube. Third users received an even harsher notice, namely that they will be banned from further using the platform if they watch a certain number of videos, unless they turn off the ad blocker beforehand.

Google confirmed the tightening of the fight against ad blocking on YouTube with a statement:

"Adblocking violates YouTube's terms of use. We've launched a global effort to urge viewers who have ad blocking turned on to enable ads on YouTube or try YouTube Premium for an ad-free experience. Ads support a diverse ecosystem of creators around the world and enable billions of users to access popular content on YouTube.

Google's support website also states that violating the terms of use allows YouTube to block viewing of content.

YouTube's terms of use state that users may not “modify” the service or “circumvent, disable, fraudulently use or otherwise interfere with any part of the service (or attempt to do any of these), including with security features or features that prevent or limit the copying or other use of the content or limit the use of the service or content."

Youtube will do anything for ads

When YouTube began testing such algorithms in July, ad blocking service providers responded immediately. For now, they still manage to bypass the security. The question is how much longer this will work. Very quickly, an endless cycle can occur. YouTube updates its security, and ad blockers are frantically looking for a fix that could ruin YouTube's day. Youtube has the advantage, which is easier to adapt to any correction that will be prepared by the providers of such services. They also have a much larger team of developers and an endless budget.

As expected, users responded to YouTube's change. The majority expressed their outrage and listed quite a few reasons why they block ads. First, the absurd amount of ads that appear at the start or while watching videos was pointed out. Nič there's nothing more annoying than listening to your favorite song and an ad pops up for a service or product you're not even interested in. Ads are always intrusive, and on YouTube this is even more noticeable, as they affect the viewing experience.

Even paying subscribers of the Youtube Premium version have expressed their dissatisfaction, because despite being paid, they still have to suffer through at least the section dedicated to sponsors and advertisers while viewing content.

YouTube's main source of revenue is advertising, and Google is willing to do whatever it takes to keep that money flowing, even if it upsets its users. He is aware that there is simply no good alternative to Youtube. Therefore, you can expect to soon see 30-second ads on TVs when watching YouTube, which is impossible. to skip.

Google is hoping that ad-avoidants will migrate to YouTube Premium, which they recently conveniently raised the price of.

If you want to continue blocking YouTube ads, uBlock Origin and Brave browser still work, confirmed for now.