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27.12.2023 06:56

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Google is already laying off employees because of artificial intelligence

Google is already laying off employees because of artificial intelligence

Artificial intelligence has already raised a lot of dust, but at the same time it has sparked both excitement and concern. The dilemmas brought about by artificial intelligence are certainly important and require thorough consideration. When we talk about artificial intelligence, there is often a fear of job cuts and increasing economic inequality.

The fear of losing jobs due to artificial intelligence was recently further reinforced by the company Google. This is indeedč Certain employees have already started to be fired, and their tasks have been completely taken over by artificial intelligence. The latter took the work from employees in the marketing department, namely the work that deals with online advertising.

If Google is to be believed, artificial intelligence does the job both better and faster than a human. It uses the so-called LLM (Large Language Model) model, which can "process" and "understand" a huge amount of data in a very short time. This is also built into the Google Ads Performance Max or Pmax paid service. This has been available to subscribers of the Google Ads Performance Max service for several months.

Nevertheless, many experts are still convinced that the task of artificial intelligence is not to replace humans, but rather to to supplement it. Just as masterful orchestral conducting cannot replace human artistic expression, neither can artificial intelligence replace human creativity. By taking over routine tasks, artificial intelligence actually enables us to do more. Time for thinking outside the box, for creative problem solving and for seeking higher forms of employment.


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