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25.01.2024 09:12

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Instagram and Facebook will no longer share our data

Instagram and Facebook will no longer share our data

Under the changes brought by the new Digital Markets Act, users will also be able to split their Marketplace and Facebook Gaming accounts, although parent company Meta says this will limit functionality in some cases. .

Users in the EU will also be able to disconnect their Instagram and Facebook accounts and other Meta services before the new Digital Markets Act (DMA) comes into effect in March this year. The changes will apply in the European Union, the European Economic Area and Switzerland, and notices informing users of the change will appear in the coming weeks.

The changes mean that users in the EU will be able to use many of Meta's services without their data being exchanged between them. For example, people will be able to use Facebook Messenger as a standalone service without a Facebook account. However, those who until now had linked accounts on Facebook and Instagram will be able to change this. (Meta states that such account linking is used for features such as targeted advertising, customizing recommended content, and sharing posts.).

Facebook Marketplace and Facebook Gaming users will also be able to use the services without pulling information from their main Facebook accounts, but Meta says that in both cases this will result in reduced functionality. For example, if you're going to use Marketplace without using your Facebook data, you'll have to communicate with buyers and sellers via email rather than Facebook Messenger, as is the norm now. Facebook Gaming users will be limited to single-player games once they remove their data from Facebook.

The news from Meta follows a similar announcement by Google, which announced earlier this month that it will allow users to stop sharing data between services such as the search engine, YouTube, Google Maps and Chrome. In both cases, the changes are the result of the Digital Markets Act, which will come into full effect on March 6. Last September, Meta and Google's holding company Alphabet were on the list of six companies designated as "gatekeepers" in accordance with the DMA Act.

At the beginning of December, Meta also announced that users of the Instagram and Facebook services would no longer be enabled messaging through the services anywhere in the world, although in this case the company did not cite DMA as the reason for the change. In November, Meta also introduced the option of a paid subscription without ads for Facebook and Instagram, citing unspecified changes in regulations.

In addition to regulating how "gatekeepers" can share data between their services, the new Digital Markets Act includes a wide range of rules aimed at improving competition and leveling the playing field for businesses. , who rely on "gatekeepers" when offering their services. Other major changes expected in the EU as a result of the new act include messaging services such as WhatsApp and Facebook Messenger becoming interoperable with competitors, and Apple being forced to open up its iOS operating system to more customization options.


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