The number of Threads users has dropped by half

The head of Meta, Mark Zuckerberg, says that the new social network has lost more than half of the users. After we wrote about the milestone of 100 million users in the first five days of its release, Zuckerberg has now surprised the public with the statement that the number is plummeting. “If you get 100 million people to sign up, in an ideal scenario it would be great if those people, or at least half of them, stay. So far, we're not that far yet," says Zuckerberg.

Zuckerberg – who commented on the situation in a call with employees, which was also listened to by the Reuters news agency – described the development as "normal" and said that he expects user retention to level off as new features are added to the app.

Due to the limited functionality of the Threads platform, there were many criticisms upon its release. They came both from the general public and from the profession. Meta has since added new features, such as separate “following” and “for you” feeds, and expanded the scope to translate posts into different languages.

Chris Cox, the company's chief product officer, told employees that they are now focusing on adding more qualities that would keep people on the platform, but at the same time they want to win back those who left the platform.

He gave the example of "making sure people who are in the Instagram app can see important Threads posts". Both platforms are indeedč closely related – If users want to log in to Threads, they must be online. also have an Instagram account.

Among other things, Zuckerberg also shared with the employees innovations in the field of virtual reality development, a world that they called the Metaverse and, of course, has not yet been created.

He said that they are on the right track and are working rapidly on the technologies of virtual reality (AR) and virtual reality (VR), which are the basis for Metaverse. He added that he does not expect the technology to become "mainstream" until the beginning of the next decade.

This prediction may reinforce concerns that Meta is overvaluedč Devoted time and money to Metaverse. its Reality Labs division, which produces VR devices and other similar products, has produced several billions of dollars in losses.

Regardless, Meta as a whole is still doing well. They recently announced the financial results of the last quarter, in which they report a profit of 7.79 billion dollars.