Why is it important to be ranked first in the Google browser?

The first page is necessary if we want to be considered online. The first three places on it are very desirable. Are you not among the companies that are on the first page of the Google browser? This means you are losing a lot of traffic and, as a result, revenue.

Today, it is not only important that your company ranks on the first page of browsers, it is even more important that it stays there. And the competition is brutal. If you want to be successful online, you need to be on the first page of Google regardless of your industry, in which you do business. That's why without the right SEO strategy, you are losing a lot. SEO optimization is all about improving your website so that it ranks as high as possible in browsers. We also wrote about what you need to pay attention to in the article Make sure you are on the first page of the search engine.

If you are not on the first page, you can just forget about visiting the website from this address. Only here and there will you be found by some online persistent.

All the more searching for services online

The number of online searches is constantly increasing. To make the situation even more alarming, we must know that The majority (more than a third!) of users click on the first offered link in the search results. And you want to be right there, otherwise you're losing traffic.

Either way, the first page is important because that's how you get customers. The higher you are on the first page, the easier it is for them to find you and the better it is for your business.

The best indicator of what has been said is the CTR (Click through rate) of the displayed search results. CTR is the ratio between impressions and clicks, or the percentage of users who clicked on a search result.

"How can I be among the first hits?"

It all depends on the keywords you are targeting and the amount of traffic in your niche. If you want to improve your website's search engine optimization (SEO), various tools can help you with this.

The first page of Google search results is extremely important for your business. This is a place where people search for things that interest them. If the page ranks on the first page of Google, you will receive more traffic. traffic from search engines and organic search results. More traffic from search engines means more exposure to your target audience, be it readers, consumers or whoever.

Organic traffic comes from search engines based on user actions. It's a free way for businesses to get leads. That's exactly why SEO optimization of the page is so important - it brings you customers without having to invest additional financial resources.

The first page of Google search results provides the majority of traffic. If you want to ensure that your website does not lag behind, you need to optimize it for search engines. The ultimate goal is to reach the top three search results for relevant keywords. In addition, the first page brings additional benefits.

One of them is more clicks (Click-Through Rate) and traffic. Information that is very eloquent and they can, če here and there “googlomo” or. we use the browser in practice, we nod.

The first result has a click-through rate (CTR) of 36.4 %. The second result has CTR 12.5 %. The third has a CTR of only 9.5 %. After that, the CTR only goes down, but even between the first and third place the difference is obvious. That's why you need trained experts who will take care of the SEO optimization of your website.

Another big advantage is the increased presence and authority of the brand. If there is quality content on your website, you can appear on the first page of Google despite a lot of ads.

Being at the top for your website means approximately 36 % traffic share. Who would resist that?

Higher position, greater credibility

What about the credibility of sites that are not on the first page of search results? Although it may be a credible website, its credibility is much less if it is found in the browser on (for example) the 3rd page and not the 1st page.

Comparison with physical store

Let's imagine that we have a physical office in a shopping center of a big city (or in a populated location, along a road, etc.) or in an unpopulated area far away. away. The difference is, of course, obvious. And without any other input, the location does its thing, sales are higher and the business is booming.

When we move online, the first places in Google searches are this excellent location of a physical branch. First places do their thing and business is booming. Of course, with some effort, a good product or an offer or a whole business that is worth it.

So being on the first page of search results is like having your business location in a prominent place. An increased number of views generates more brand awareness. Greater brand awareness translates into conversions.

Some important things we may not think about

Here are a few more little things that are important. Because of them, you will not suddenly be on the first place of searches, because for this you need someone who deals with SEO optimization, but some people are “hard”; even in the details, which in the long run add a stone to the mosaic of your business and appearance online.

One of the goals of your company is to answer the questions that your target audience is looking for. In this way, visitors browsing for purchase options can find you more easily. These people are your potential customers.

Most consumers do "online research" on Google before making a purchase decision. You probably do this yourself. With a “People Ask” section (or something similar), answer boxes and displaying company information (location, contact information, descriptions, customer reviews, Google maps and reviews) visitors can get a lot of information about your business. by reviewing Google search results.

In general, high-quality content is one of the factors that can keep you on the first page of Google. This can take a lot of your time, but it also means increased search traffic and building trust. Content should always be adapted to the changing interests and needs of readers. Informative content related to your industry attracts more readers.

The Internet has changed the world, the way we work, search and shop. Google has made it possible for information to be always at hand. Now customers can easily search and compare more products before making a purchase decision. Being on the first page of Google is a magnet for potential customers and puts you “at the top of the food chain”.

Would you like to have a website that is ranked on the first page by search engines? With this article, you only got a general and partial insight into "SEO science". If you want more, you need experts. As we emphasized already at the beginning: a well-optimized website can represent the difference between a successful and a failed business.