YouTube Music and Premium reach 100 million subscribers

The figure includes YouTube Music and YouTube Premium subscribers in more than 100 countries.

YouTube announced today, February 2, 2024, that YouTube Music and Premium have reached 100 million subscribers. Sundar Pichai revealed that Google One will soon reach the same milestone.

This number (January 2024) also includes trial periods of use, while YouTube states “20 million growth in the number of users in a few more years”. than a year".

On this occasion, YouTube returns to 2015: “we believed there was a desire for a YouTube experience that not only benefits our users, but also to the community of creators and artists, which is why we announced a new subscription service along with a brand new YouTube Music app. Along the way, we've learned a lot, made some changes (and even rebranded), expanded our offerings and plans, and made YouTube Music and Premium available to more people. than 100 countries and regions.”

First there was YouTube Music Key, then YouTube Red, and then YouTube Premium, which Google today says “helps maintain a thriving community of creators and artists and provides them with an additional source of revenue from subscriptions". In the US, YouTube Music Premium costs $10.99 per month, while the full Premium video service on the main site is $3 more.

YouTube launched subscriptions in 10 countries last month and says "more are coming." in this year".

During the presentation of results for the fourth quarter of 2023, the company said that “Premium users provide more value to our partners and YouTube than even ad-supported users. On average, each additional subscription to the Premium service increases the earnings of creators, music and media partners, and YouTube itself."

In the area of music, YouTube points to recent introductions such as Samples, Create radio and Podcasts. Last year, the prices of the YouTube Premium service increased in the US and also in most other markets.

For comparison, Spotify states that it has “226 million subscribers per year”. than 180 markets" (a total of 574 million users), while Apple Music reported 60 million in 2019.