Facebook fulfilled its prediction

Facebook recently announced that users will be able to choose between free access and ad-free access for a fee. They have now realized this, not only in the USA, but also in Europe.

The social network Facebook recently announced that it will start charging users a subscription fee in exchange for ad-free access to the platform.

Facebook has recently implemented this - also in Slovenia. Users have already started receiving notifications asking them to choose which "version" of Facebook they want to use.

The user has two options: payment of €12.99 per month, which gives him access to Facebook without ads; or continue using it for free, and "discover products and brands with personalized ads". By doing so, you also allow Facebook to use your data for advertising purposes.

The company guarantees that they will still protect personal data in accordance with GDPR legislation - of course, even if the user will continue with a free different #141 in exchange for ads and will not pay #141 for almost 13 ;¬ per month.

Even this price is not uniform. If the user buys a subscription on the website (ie in the browser), the price is €9.99 per month; if he takes out a subscription on a mobile phone (in the application), the price of the subscription is €12.99 per month. They "justify" the higher price with the explanation that Google and Apple also take part of the profit, namely 3 €, when making an in-app purchase.

Also interesting is the fact that if we decide to pay for the subscription, ad-free access applies to all connected accounts in the user account center, but only until the following March 1 year. Then, each user will have to deduct 6 â‚¬ online or 8 â‚¬ in the application for each connected account.

What could be the reason for such a move, given that Facebook has been free since its inception in 2004? In the press statement they wrote:
“Meta supports the ad-supported internet to deliver personalized products and services to everyone, benefiting small businesses and the European economy. This is in line with evolving European regulations by shifting data processing to "consent" for users in the EU, EEA and Switzerland, and introducing a court-ordered option for an ad-free experience. e recognized as valid by the European Union. Users who choose free access will have the same experience and tools to manage their ad settings. Advertisers can continue with personalized advertising campaigns. Meta plans to invest in tools that will allow users to control their advertising experience, and is exploring options for teenagers. The new subscription model is included in Meta's business outlook with disclosed potential risks and uncertainties."