The Threads platform has finally convinced users

The Threads platform continues to gain popularity among users and shows the potential to compete with Twitter and Xu in the future. 

The latest application for social networks from the company Meta, which was introduced last summer based on Instagram technology, according to estimates from the company Apptopia, has been consistently increasing the number of daily active users since November. Threads is a direct competitor to X, which has had problems maintaining its user base since Elon Musk took over the platform less than two years ago.

Now Threads in the US has moreč daily users than X. The pattern has been evident since last December, when Threads briefly became the most downloaded app in the Apple ecosystem.

“Threads overtook X in terms of US daily active users in December 2023 and is no longer growing looking back," said Thomas Grant, vice president of research at Apptopia. It is currently the third most downloaded free app in Apple's App Store, while X is in 41st place. In the Google Play Store, Threads is ranked 12th among free apps, and X is ranked 44th.

In April, Threads had an average of 28 million daily active users, and in December 2023, Threads had an average of 18 million daily active users. X averaged 22 million daily users in April, down 21 percent from Threads' average. 

Even so, the app still has a lot of work to do before it supplants X as the most popular "blogging" app and reaches one billion users, which is CEO Meta's main goal. They recently started a promotion with the singer Taylor Swift, but at least for now, analytics show that it has not helped to increase active users.