YouTube's AI experiment could transform music as we know it today

YouTube is ushering in a new era of music creation, and as is currently fashionable in all fields, artificial intelligence (UI) plays a major role. With its principles of UI music and a music incubator based on responsible partnership, YouTube wants to encourage creativity in cooperation with numerous stakeholders, with whom it has been working for years. After studying many possibilities and challenges and gaining experience, YouTube is collaborating with Google DeepMind on the largest UI project.

The first experiment, called “Dream Track” in the YouTube Shorts app, takes advantage of Lyria's advanced music generation model. Working with artists like Alec Benjamin, Charlie Puth, Charli XCX, Demi Lovato and more, creators can create unique soundtracks for their videos up to 30 seconds long.

With the help of music creators, YouTube is developing music creation tools that will enable better connections between artists and their fans and encourage creative processes. Experiment companies are exploring the potential of artificial intelligence functions that will help artists and creators raise their imaginations to a higher level and improve their creative processes. In return, fans will be able to connect with their favorite creators through interactive tools and experiences.

Despite the opportunities that UI brings, YouTube recognizes the complex challenges in this area. They are committed to working with the music industry, developing meaningful and sustainable control mechanisms, and monetization. Although they are still in the initial phase, they strive to build responsible and creative solutions that will enrich the creation of music and deepen the connection between creators and the public on the platform.

YouTube believes that the combination of technological innovation, human imagination and music can bring extraordinary things. Although they are still in the testing and learning stages of early experiments with collaborators, they look forward to discovering new ways to enrich music creation and deepen community bonding. Their principles will continue to guide the creation of tools that will enable artists and creators on YouTube to develop their products in a bold and responsible way.